Tag Archives: cpa

CPAs: Is your website ready for tax season?

Your website gets a real workout during tax season. Prospective clients looking for an accountant go to your site to evaluate your firm’s services. And your existing clients rely on your site for current tax numbers, deadlines, and other vital information. Is your website ready for this increase in traffic?

You should go to your website throughout the year to make sure it’s up to date. But if you don’t review your site before tax season hits, you’re likely to lose prospective clients (and maybe even some current clients) to outdated information, dead links, and “page not found” errors.

Take the time now to check your site. Ensure that it provides useful information for your clients and that it reflects the current services that your firm offers. Tax information should be up to date to show that your firm stays current with changes in the law. Make sure office hours and driving directions are clearly posted.

A website that is easy to navigate and understand makes it easy for prospects to familiarize themselves with your firm. And keeping your site up to date shows clients you’re a top-notch firm that provides useful information year-round as part of your quality service. So give your site a once-over and make sure it’s ready to work for you this tax season.

“I don’t need marketing.” Are you sure?

We have been told by CPAs that they don’t need to market. “Why should I spend time and money on marketing when I have all the work I can handle?” Or “My clients already know what services I provide.”

You might have all the work you can handle, but do you have all the net profit you would like? Most practitioners lose a small percentage of customers every year for any number of reasons. Some clients move away, some die, some just change accountants.

You need a steady flow of good prospects to replace the lost clients. Wouldn’t it be great to replace the lost client with one that pays you more. That is what proper marketing can do for you. And as always, the greater the number of people who know who you are and what you do, the greater the likelihood that your new client will pay well for more of your services.

As to your clients already knowing what you have to offer, you should tell that to the advertising department at McDonald’s; they could save a fortune in wasted advertising dollars.