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CPAs – Eight things to remember about client newsletters

  • Client newsletters keep clients informed and assist them in their tax, business, and financial planning.
  • An effective newsletter is an important tool for providing excellent client service and directing the client to your door.
  • Newsletters are an investment in your firm’s future. They enhance your reputation as a professional.
  • Newsletters differ from brochures because they allow you to stay in regular contact with your clients and prospective clients.
  • To be effective, a newsletter must be easy to read and understand. It should prompt readers to contact you for further information and assistance.
  • Your newsletter content must be timely to be useful.
  • Smart use of a client newsletter increases clients’ loyalty to your firm and helps turn prospects into clients.
  • Newsletters showcase your firm’s knowledge when you provide updated information on taxes and other financial concerns.

We provide printed and online client newsletters for CPAs and accounting professionals. Visit our website to see the many options available to stay in touch with your clients and prospects.