Consider offering a money-back guarantee on your services. This could lead to higher profits.
Suppose we were forming a new partnership. We ask Attorney #1 what it costs for an agreement. He says he charges $200 per hour and he estimates five hours. We ask Attorney #2; he charges $225 per hour for five hours. But if we aren’t satisfied with his work, we owe him nothing. I think we will take the second attorney for two reasons. First off, he demonstrates confidence in his work by offering the guarantee and if we truly do not like his work, it costs us nothing. Just imagine, two attorneys doing the same work but one netting about $40,000 more per year.
I invite your comments and questions. Contact me at mostad[at]mostad[dot]com or 1-800-654-1654.