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Toll Free 1-800-654-1654
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Toll Free 1-800-654-1654
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Postcards Q. What can I send to clients that they'll actually take the time to read? A.
We live in a busy world — it's all about fast delivery — fast
food, fast lanes on the freeway, and news delivered in sound bites.
That's why postcard mailings are the perfect quick contact for everything
from announcing your new Web site to reminding clients about approaching
tax deadlines. Postcard mailings stand out in a stack of mail and
deliver a brief message that leaves an impression.
Q. When should I use postcards? A. Send clients tax reminder cards to alert them to deadlines and to remind them to call for an appointment. Just think about how well they work for your dentist. You get a card, and the next thing you know you're getting your teeth cleaned. People typically return for service when you give them a gentle nudge.Q. Are postcards considered professional? A. I think anything that keeps your clients informed about the tax and financial issues that concern them is professional. Postcards are creative and colorful — a strong visual on one side of the card captures the recipient's attention, and the message on the back is so brief, you know it will get read. When you need to get a point across, postcards are an excellent (and professional) way to do it. |